louisgray.com - Latest Comments in Boring May Be Profitable

Re: Boring May Be Profitable

Eric Berlin — Thu, 05 Mar 2009 15:18:11 -0000

Great piece as always, Rob. I think "boring" can sometimes be confused with useful !

Re: Boring May Be Profitable

Craig — Thu, 05 Mar 2009 12:03:19 -0000

I think boring is the new future of the web, like you say because there is more profits. Companies today try to come up with the next Twitter and what not but that's like when a HS bball player would enter the draft hoping to become the next Kobe. It's not happening, there are more busts than those that shine, and companies will adjust their focus and business models towards profits, not fun.

Re: Boring May Be Profitable

mark ivey — Thu, 05 Mar 2009 11:11:00 -0000

Large enterprises do move slowly, but we're seeing them come around in several cases. It's a cumbersome process of fits and starts--we're working with two Fortune 100 co's now--but their hearts (and pocketbooks) are in the right place. What's encouraging is that, while they may be cutting back in so many areas, they're willing to invest in social media marketing. They (the marketing managers and senior mgn in some cases) see it as the future. Be interesting to see how it plays out.

Re: Boring May Be Profitable

Rob Diana — Thu, 05 Mar 2009 06:25:00 -0000

MiaD, thanks for the compliment. Enterprises are underserved until someone sees that they are willing to spend. Social software is barely making progress in the enterprise space because enterprises are conservative. They want good reasons to buy, stability and security. Typically, they want it installed within their firewall as well.

Re: Boring May Be Profitable

The Way Things Are — Wed, 04 Mar 2009 23:58:00 -0000

Web 3.0 will have its dark horses and misadventures too, but the dark horses and misadventures of Web 2.0 will become the boring ones.

Re: Boring May Be Profitable

MiaD — Wed, 04 Mar 2009 23:50:00 -0000

Brilliant post! I couldn't agree more. Yes, consumer space is more glamorous but it's the enterprises who have the money. Working for a large enterprise, I am amazed how underserved this market is. Although, I am seeing a few emerging stars in this space and can't wait to check them out.

Re: Boring May Be Profitable

Louis Gray — Wed, 04 Mar 2009 23:37:00 -0000

Post by Rob Diana: http://www.friendfeed.com/r...