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PS: I can see that you're really not into cars. The Prius is a hybrid manufactured by Toyota.
Coincidentally, I'm working on a blog post (based upon David Risley's experience with the Better Business Bureau) that briefly looks at the tension between referring to certified sources (a car dealer would be an example) vs. using the crowd. However, I failed to look at one case - what if a source is certified in one area (in Scoble's case, as a recognized expert in business and personal use of social media tools) but is completely uncertified in a completely different area (I assume that he does not have any license as a car dealer)?
Martha