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Just thinking about my high school and college days, to know where my friends were and for my friends to know where I was would've solved a lot of problems. As I've grown older, the number of friends in my general area has gone down, so it's become less useful.
I think you'll see Brightkite and Latitude more for younger people or people in urban areas, and more task-oriented location based services for the rest of us. To be able to go into a strange new place, take out my iPhone, and find the nearest <insert place I need to find> is awesome. Or look at OnStar and E911: if you have a problem that's dependent on your location, it's far more convenient and accurate to be queried for your location instead of "Uh, well... I think I saw a hill a couple hours back... uh... I don't know, it's a field of some sort... I think...".
To think of it like knowing where someone is every minute of every day is the wrong way to look at it: it's more like knowing where someone is when I need to find them.
People are creative: Facebook, Twitter, Text messaging, MMS, etc. all had questionable values. But people made them into what they are now. If these companies can make it easier to use, I have no doubt it'll be as much of a no brainer as text messaging has become.
(Steven Hodson posted this e-mail from Grumpyville, Ontario, where it is 4 degrees.)
What I want to know is, at what point will the curve loop back? I see some of it in "email breaks" I hear some companies have. I live closer to the anti- end of the social spectrum, so I do have a bias, but I'd there are times I'd like to bury my mobile phone. It's nice to have days warm enough to drop the top on my car - can't even hear the phone ring.
This is one of the feature will be more useful the younger you are. That is the sad fact.