-
Website
http://www.louisgray.com/live/ -
Original page
http://blog.louisgray.com/2009/01/twitter-is-worth-lot-more-than-250.html -
Subscribe
All Comments -
Community
-
Top Commenters
-
charlieanzman
60 comments · 11 points
-
Jesse Stay
221 comments · 70 points
-
Ari Herzog
43 comments · 21 points
-
ChangeForge | Ken Stewart
133 comments · 18 points
-
drewolanoff
64 comments · 53 points
-
-
Popular Threads
-
FTC Disclosures Made Simple For Bloggers With Conflicts
6 days ago · 46 comments
-
Still Waiting for An Evil Google? It's Not Going to Happen.
6 days ago · 30 comments
-
Fighting Bots With Bots on Twitter, Leveraging SocialToo
1 day ago · 5 comments
-
Simler Adds Likes, Favorite Tags, Revamps Homepage
1 day ago · 4 comments
-
Gowalla Raises $8.4 Million for Location Check-in Service
1 day ago · 2 comments
-
FTC Disclosures Made Simple For Bloggers With Conflicts
Because of the reasons you listed, I just don't see Twitter being taken seriously by enterprise companies, especially in lieu of real-time, corporate IM solutions.
For the small start-up, or marketing-savvy company, participating in Twitter is a must for public relations. But having every living, breathing soul inside a company participating in a service such as Twitter? Sorry.
Twitter will continue to exist at the fringe of corporate networks, deployed to smartphones and desktops where workers can sneak a little "juice". While I will not argue that there are most certainly advantages to using the service, I can think of just one that will scare IT and compliance nazi's alike into staying clean:
James Andrews (http://www.davidhenderson.com/2009/01/21/key-on...)
As they say (in Transformers I think), "You have got to get control of that brain-mouth thing..."
Warmest Regards
Ken Stewart
@Louis Twitter is also a great competitive intelligence (CI) tool -- I <3 watching what my competitors are saying about their products to their prospects and customers. I also like hearing (and responding to) what people are saying about me, my company and my products. Summize (now search.twitter.com) + RSS + Google reader is a darn good CI toolset -- and it's free. If Twitter offered its own set of CI tools and they worked better that what I've cobbled together, then I might consider paying for that.
SOLUTION: Use data mining to pull existing activity into pages targeted to specific niches. Provide an easy way for your users to get to that niche information. Offer advertisers ads that appear ONLY on the specific pages most related to what they want to advertise.
Users get to find out about products and services related to their favorite interests. Advertisers get to reach those who are most likely to buy from them. Social Networking services become as profitable as Google AdWords.