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We know that the advertising inventory on these services under performs sponsored search - so there. When will the real social paradigm break through that these services can add real life value to population at large? Maybe the younger generation that will grow into it as an alternative to the stale broadcast media that is run by my generational contemporaries.
However, the new and slick "social media" consultants", that are selling a bill of goods to brand managers are getting nowhere, and the customers are just starting to get wise.
Amazonian Chief with Cellphone (in 2006):
http://www.flickr.com/photos/68199403@N00/12104...
But your point still stands: the iPhone time-traveled back to 2006 would be futile since there was no mobile youtube until mid 2007. So touche back at me.