DISQUS

louisgray.com: louisgray.com: Now Is Not the Time To Scale Back On Social Media

  • awilensky · 1 year ago
    In the midst of the crunch, after getting kicked out of the Valley for speaking my mind as an analyst, the case for small social media features being added to small, specialized businesses is finally coming to fruition.

    I told my major clients that, "social Media, social networks, facebook apps and widgets, as they currently stand, have no mission critical use case." One can blab on about "brand conversations and community managers, but for all but high-end durable goods, even these are hardly compelling uses.

    But now, after leaving a very high paying post that paid me to be honest and candid about the market for internet B2B applications, I am just starting to get traction on the strategy to add specific, paid features to smaller business web sites. The words "social media", or social networks", never gets mentioned. Instead, I propose paid partner profiles, RSS aggregation, and buyer to seller connections.
  • Killian · 1 year ago
    Linkedin was included into the About.com Top 10 employment site list...linkedin is still the only social network on the list though.....the newest 3 on the list are-

    www.linkedin.com (professional networking)
    www.indeed.com (aggregated listings)
    www.realmatch.com (matches you to the perfect job)

    Complete top 10 job site list here:
    http://jobsearch.about.com/od/joblistings/tp/jo...
  • JoshMiller · 1 year ago
    On the other hand, the reduced cost and increase in efficiency of advertising means someone somewhere is out of the job. Another factor causing the economic recession.

    'm not really saying it's a bad thing overall, but times will get tough for a while.
  • CraigK · 1 year ago
    I disagree with that Josh. If companies can spend less but be more efficient by utilizing social media, that's a positive for the company, not a negative for the overall economy. Spending less money in that area could mean spending more money in another area. If anything else I would suggest it could lead to new jobs.

    Clearly social media in companies of all sizes has been the hot topic for months now, and the trend is slowly starting to be seen as the norm. As Facebook and Twitter become even more mainstream, companies will certainly be placing a "human" behind their pages and messages to communicate directly with customers and users. It's basically proactive customer service more than anything. Don't wait for the customers to come to you, you go to where they are and see if they need help.

    Craig
    www.budgetpulse.com