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FTC Disclosures Made Simple For Bloggers With Conflicts
for example, the widely read and justifiably admired O'Reilly Radar talks about Wesabe all the time in both feature posts, "finance2.0" articles, and incidentally (but doesn't always disclose ORA's involvement). yet Radar only ever tangentially mentions its #1 competitor Mint.com, and then only in poor comparison to Wesabe (http://blogs.oreilly.com/cgi-bin/mt/mt-t.cgi/6128)
(note I'm an investor in Mint)